What is the value of a content marketing specialist, and why should it matter to you? You know you need to create valuable and relevant content to engage your readers, build relationships, and drive traffic to your website. But you just. aren’t. getting. it. done. Why? Maybe you loathe writing content. Or maybe the content you write isn’t interesting or valuable to your audience. Here’s where the value of this kind of specialist matters to you and your real estate business.

What is a Content Marketing Specialist?

First, what is a content marketing specialist? They are creative visionaries with a passion for the success of their clients’ businesses. What you read in blog posts, social media posts, website pages, etc. is created by a content marketing specialist.

What Do They Do?

Create content, it’s what they do. They create new, relevant, engaging, and valuable content that drives traffic to your website. And the more traffic your...

Why Offer Group Coaching for Real Estate Agents?

After several weeks of fielding calls from individual agents asking if I could create a coaching opportunity for those not quite ready for one-on-one coaching, I am excited to announce Group Coaching for Real Estate Agents. This coaching program is especially designed for individual agents that are seeking to close between 12 - 24 units over a 12 month time frame. (For those seeking to do more, or have a desire for a one-on-one coaching experience, learn more here.)

Not only was this opportunity born out of meeting a specific need, I am also passionate about improving the real estate industry. When you look at any local real estate board today, the average number of transactions per agent closed a year across the entire board is dismal. There is a lot of room for improvement, and what most realize once entering real estate industry is that it is a lot bigger challenge than made out by real estate schools focused solely on getting you...

November 11th, 2019

Written By: Jeremy Williams, Business Coach and Owner of Red Hawk Coaching

In an attempt to create better video content for the consumer, I have been doing some research on how to set up a rig for iPhone to capture quality video, and more importantly quality sound, on the go. There are so many business owners that realize the importance of video, yet they don't pay attention to the most important aspect of sound. Here are my recommendations for equipment, and I've provided links to Amazon if you would like to setup the exact rig for your iPhone. (Note: Setting up your Android may be slightly different.)

Equipment to Set Up a Rig for Your iPhone

• Amazon Tripod - Purchase on Amazon
• Rode VideoMicro Compact On-Camera Microphone with Rycote Lyre Shock Mount - Purchase on Amazon
• Square Jellyfish Jelly Grip Tripod Mount | 360 Degree Swivel Squeeze Grip Compatible with All iPhone 11 and Android (Mount Only) - Purchase on Amazon
• Lightning to 3.5mm Headphone Jack Adapter,...

November 7th, 2019

Blogging and Social Media are powerful marketing tools all on their own. But throw Google Analytics into the ring, and you’ve gained the edge on your competition. How? Google Analytics delivers all the data needed to give you a superior marketing edge to knock out your competition. So here’s what it is and why you need to use Google Analytics for a knockout win in your real estate marketing!

Use Google Analytics for the Knockout Marketing Punch

What It Is and Why You Should Use It

If you’re a serious website owner, you should use Google Analytics to totally transform your online marketing strategy for the win. It’s one of the most popular web analytics tools for analyzing in-depth detail about the visitors to your website. You can track site performance, user behavior, and traffic data that matters.

Your business’s online presence is built through relationships developed by blogging and...

Blogging packs a powerful marketing punch all on its own, as long as you share accurate, timely, relevant, informative, and engaging content with consistency. But add the second powerful marketing punch of social media to the mix and BAM! Better yet, throw Google Analytics into your marketing workout, and this trio becomes an unbeatable powerful blogging combo!

Social Media – the Second Powerful Marketing Punch

Social media has proven to us in the past 20 years how really important it is for businesses to have an online presence. The benefits of social media to your real estate business today cannot be benched.

The Benefits of Social Media

Social media helps you connect and engage with others. And it grows your real estate business.

It is a fast, effective, and inexpensive way to engage and interact with more than 3 billion people using social networks all over the world.

According to Pew Research Center, most social media users log into...

Are you treating lead generation in your business like you would treat tickets to tonight's Game 7 of the World Series? You're probably thinking what one has to do with the other so let me explain.

You spend a huge amount of money, or given tickets (I'm here if you've got any available ) to Game 7 to watch the Astros defeat the Nationals. Whether it is for the experience, or the large amount of money you dropped, you're not going to let anything disrupt that time. You're not answering your phone. You're not checking email and responding. You're not planning 2020 goals in the seats during the game. You're locked in, and  committed to rooting on your favorite team.

Stop thinking you've arrived!

I hear often from individuals that they have achieved everything, crushed their goals, and that they are content. As a business owner, this mind set now places you into the danger zone. Think Goose getting cooked in Top Gun. When you get to a place where you are comfortable, growth ends. 

Think of a tree. A tree is either growing or decaying. There is no in-between state. Our businesses are similar in the fact that they are either in growth mode or dying. What are some strategies to stay in growth mode in your business?

1. Hire a coach to hold you accountable to your goals?
2. Read a book a month on either leadership or growth?
3. Ask yourself everyday what did you do well, what did you do not so well, and what can you improve on? Then write an action plan/improvement plan, and more importantly, implement.
4. Teach/Train. I learn more about myself and the subject matter simply by teaching it to others. 
5. Be in a tribe of others that have the same growth...

1. Are you waiting until January 2020 to start on that next business goal?
2. Are you waiting until next week to start working out and get back into shape?
3. Are you waiting until after the holidays to get your diet on track?
4. Are you waiting until Christmas Eve to get back into the routine of going to church and working on your Spiritual life?
5. Are you waiting to start saving and building your financial retirement when the stars align, and you win the lottery?
6. Are you waiting to take that dream vacation?
7. Are you waiting until the "time is right" to make a decision.

As a business owner, and a coach of business owners, it is important to make sure your operating with counter balance in your life. There is no such thing as balance so stop chasing an elusive dream. Counter balance in my life is travel with my family. Our goal is two vacations a year with the intention to create lifelong memories. Our school district recently voted on a new calendar which provides students a week long fall break. Upon the news, we booked a trip to California to escape the unbearable Texas heat. 

I am often asked about my trips. What we liked. What we didn't like. So to venture a little from business today, here is a post capturing a few of the moments on our trip. You can also click here to see my Google Reviews of the different places we traveled while on the trip. Enjoy.

The Marriott Newport Coast Villas

We flew into Anaheim, California on a direct flight with United from Bush IAH. Leaving on a Saturday, we encountered no lines at tickets and through...

I am really excited and honored about this announcement today. Jeannette Cantu, REALTOR® and Owner of the The 58 Group brokered by JLA Realty hired me as her business coach. I can't wait to see what happens in her personal and business growth in the time to come.

Whether buying, selling, or investing in real estate in the Greater Houston, Texas area, The Valley, or South Padre Island, connect with Jeannette today at 713-367-8082 or email [email protected]. You will be glad you did! Begin your dream home search today.