November 7th, 2019

Blogging and Social Media are powerful marketing tools all on their own. But throw Google Analytics into the ring, and you’ve gained the edge on your competition. How? Google Analytics delivers all the data needed to give you a superior marketing edge to knock out your competition. So here’s what it is and why you need to use Google Analytics for a knockout win in your real estate marketing!

Use Google Analytics for the Knockout Marketing Punch

What It Is and Why You Should Use It

If you’re a serious website owner, you should use Google Analytics to totally transform your online marketing strategy for the win. It’s one of the most popular web analytics tools for analyzing in-depth detail about the visitors to your website. You can track site performance, user behavior, and traffic data that matters.

Your business’s online presence is built through relationships developed by blogging and...

Blogging packs a powerful marketing punch all on its own, as long as you share accurate, timely, relevant, informative, and engaging content with consistency. But add the second powerful marketing punch of social media to the mix and BAM! Better yet, throw Google Analytics into your marketing workout, and this trio becomes an unbeatable powerful blogging combo!

Social Media – the Second Powerful Marketing Punch

Social media has proven to us in the past 20 years how really important it is for businesses to have an online presence. The benefits of social media to your real estate business today cannot be benched.

The Benefits of Social Media

Social media helps you connect and engage with others. And it grows your real estate business.

It is a fast, effective, and inexpensive way to engage and interact with more than 3 billion people using social networks all over the world.

According to Pew Research Center, most social media users log into...

Are you treating lead generation in your business like you would treat tickets to tonight's Game 7 of the World Series? You're probably thinking what one has to do with the other so let me explain.

You spend a huge amount of money, or given tickets (I'm here if you've got any available ) to Game 7 to watch the Astros defeat the Nationals. Whether it is for the experience, or the large amount of money you dropped, you're not going to let anything disrupt that time. You're not answering your phone. You're not checking email and responding. You're not planning 2020 goals in the seats during the game. You're locked in, and  committed to rooting on your favorite team.

Stop thinking you've arrived!

I hear often from individuals that they have achieved everything, crushed their goals, and that they are content. As a business owner, this mind set now places you into the danger zone. Think Goose getting cooked in Top Gun. When you get to a place where you are comfortable, growth ends. 

Think of a tree. A tree is either growing or decaying. There is no in-between state. Our businesses are similar in the fact that they are either in growth mode or dying. What are some strategies to stay in growth mode in your business?

1. Hire a coach to hold you accountable to your goals?
2. Read a book a month on either leadership or growth?
3. Ask yourself everyday what did you do well, what did you do not so well, and what can you improve on? Then write an action plan/improvement plan, and more importantly, implement.
4. Teach/Train. I learn more about myself and the subject matter simply by teaching it to others. 
5. Be in a tribe of others that have the same growth...

1. Are you waiting until January 2020 to start on that next business goal?
2. Are you waiting until next week to start working out and get back into shape?
3. Are you waiting until after the holidays to get your diet on track?
4. Are you waiting until Christmas Eve to get back into the routine of going to church and working on your Spiritual life?
5. Are you waiting to start saving and building your financial retirement when the stars align, and you win the lottery?
6. Are you waiting to take that dream vacation?
7. Are you waiting until the "time is right" to make a decision.

As a business owner, and a coach of business owners, it is important to make sure your operating with counter balance in your life. There is no such thing as balance so stop chasing an elusive dream. Counter balance in my life is travel with my family. Our goal is two vacations a year with the intention to create lifelong memories. Our school district recently voted on a new calendar which provides students a week long fall break. Upon the news, we booked a trip to California to escape the unbearable Texas heat. 

I am often asked about my trips. What we liked. What we didn't like. So to venture a little from business today, here is a post capturing a few of the moments on our trip. You can also click here to see my Google Reviews of the different places we traveled while on the trip. Enjoy.

The Marriott Newport Coast Villas

We flew into Anaheim, California on a direct flight with United from Bush IAH. Leaving on a Saturday, we encountered no lines at tickets and through...

I am really excited and honored about this announcement today. Jeannette Cantu, REALTOR® and Owner of the The 58 Group brokered by JLA Realty hired me as her business coach. I can't wait to see what happens in her personal and business growth in the time to come.

Whether buying, selling, or investing in real estate in the Greater Houston, Texas area, The Valley, or South Padre Island, connect with Jeannette today at 713-367-8082 or email [email protected]. You will be glad you did! Begin your dream home search today.

Are you looking to elevate your video marketing by using YouTube? Sure posting video to social media like Facebook and Instagram is a smart move for your business, yet if you're looking to increase presence in "Search", you want to start using YouTube.  The reason YouTube can enhance your presence in "Search" is because it is owned by the largest "Search" company in the world; Google.

In the video above, I cover uploading content, creating thumbnail photos (using Canva), sorting your video content using playlist, keywording for SEO, and much more. If you're looking to get a great overview in how to utilize YouTube in your business. Start by watching the video above. Make sure you subscribe to my YouTube channel for future business enhancing videos.

For more information on how the one-on-one coaching services I provide can help you grow your business, connect with me today at 281-387-7689 or visit Red Hawk Coaching, and schedule a FREE business strategy call.

I am honored and excited to announce that Craig Covey, owner of Covey Insurance made the decision to hire me as his business coach. We've already had a couple of great conversations leading up to his decision, and I can't wait for our future conversations together. Craig shared with me several stories where he was able to have a big impact with his clients. I could feel the passion in his voice about how important it is for him to be there for his clients. Next Tuesday, the journey begins.

18 days ago, I kicked off a challenge to business owners inside and outside my coaching organization to produce and post one video a day in the month of September. When I awoke this morning, over a cup of steaming, hot coffee, I was thinking about what topic would I cover today. My question was soon answered. Bouncing down the stairs was my 10 year old son, Logan, asking, "Daddy, are we going to flood?" Tropical Storm Imelda had made landfall around Freeport, Texas yesterday. For something that was forecasted to be a rain event within a one hour time period became a tropical storm, and then Tropical Storm Imelda. Not a dangerous wind event, the chances of flooding rain increased greatly. Why did my son ask that question? We have to go back a little over two years ago when Kingwood, Texas (my hometown) was devastated by the remnants of Hurricane Harvey.

Hurricane Harvey landed on the Texas Gulf Coast as a Cat 4 on August 25th, 2017. The storm tracked towards San Antonio, and then...