What is the Value of a Content Marketing Specialist?

What is the value of a content marketing specialist, and why should it matter to you? You know you need to create valuable and relevant content to engage your readers, build relationships, and drive traffic to your website. But you just. aren’t. getting. it. done. Why? Maybe you loathe writing content. Or maybe the content you write isn’t interesting or valuable to your audience. Here’s where the value of this kind of specialist matters to you and your real estate business.

What is a Content Marketing Specialist?

First, what is a content marketing specialist? They are creative visionaries with a passion for the success of their clients’ businesses. What you read in blog posts, social media posts, website pages, etc. is created by a content marketing specialist.

What Do They Do?

Create content, it’s what they do. They create new, relevant, engaging, and valuable content that drives traffic to your website. And the more traffic your...

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What is the Importance of Blogging for Business?

May 2019

What is the importance of blogging for your real estate business?

  1. It drives traffic to your website
  2. Builds relationships with your buyers and sellers
  3. Demonstrates your authority and thought leadership in the real estate industry

Hands down, nothing is more vital to your inbound marketing strategy. It provides more opportunities, more bang for your advertising dollar, if you will, than any other marketing effort.

What is Search Engine Optimization?

Moz.com defines it this way: “SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”

  • Quality of Traffic (visitors who are genuinely interested in what you offer)
  • Quantity of Traffic (the right people clicking through from those search engine results pages and more of it)
  • and Organic Results (traffic you don’t have to pay for)

The Importance of Blogging and SEO

There’s a whole lot to SEO,...

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