Conferences, Seminars, and $997 Digital Products - The Truth

Small business owners are blasted constantly with programs, retreats and conferences that promise business changing opportunities. I remember years back attending a conference where the face of the company stood on the stage before 10,000 people and said something similar to:

"I am giving you everything to go back to your markets to be successful, and the reality is that only one in this room will choose to do so."

That caught my attention because as I found out over time, it was the truth. Most agents would attend an event like this paying $2,000 or more (price of admission, special masterminds, lodging, food, travel, absurd bar tabs, etc.) to attend the event, yet would only go back to their market and apply nothing. Agents would attend for the wrong reasons, and often attended because events like these were promoted year in and year out so it only felt like the right thing to do even when it was not in their budget. The experience was said to be transformational, and based on that, they would sign up.

I see programs advertised daily that for $997 stating their program will change your life. A one time "investment" for a digital product that oftentimes very few dive into and once again not implement the knowledge. The digital product is given some fancy title that attacks a certain pain point known to agents, and a few people tout of its success, and agents buy into it. It's a business, which there is nothing wrong with, just know what it is you're truly signing up for.

How is hiring a coach different?

A coach is not going to be with you for just a few days. A great coach is going to be with you for a period of time alongside you for the journey. A coach is going to understand your strengths and weaknesses, your personality, your behavioral style, your family, understand your relationships and challenges, and much more. Great coaching understands that life and business exists not in separate boxes, yet they are intertwined with one another.

In fact a question I asked of a client this morning was: "Where do you want to be in business, and how is that decision tied to happiness?" The question exhibits the importance of understanding business and how it interacts with life. A 3 - 4 day conference or a $997 digital product is not going to ask you a question that can actually change your trajectory, yet hiring a great coach does.

A conference or digital product is not going to provide accountability. Now accountability in the coaching world is not accountability to the coach, rather a great coach will hold you accountable to the goal and activities you commit to in your business plan. This accountability keeps you focused on the prize.

As a business owner, be careful what you "invest" in to grow your business because you are going to be constantly sold on "game changing" opportunities. Instead of being swayed by that which may be shiny, make an investment in you by hiring a coach, whether it is me or somebody else, and watch both your life and business change.

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Change Your Business and Life by Hiring Jeremy Williams as a Coach Today

Are you needing to get clarity in your business? Do you feel like you're all over the place and lack focus and direction? This is exactly why you should consider hiring a business coach to provide you direction and different perspectives on your approach to building a successful business. Learn more about the one-on-one coaching opportunity offered to small businesses at Red Hawk Coaching. Schedule a discovery call with Red Hawk Coaching today.

Author: Jeremy Williams is the Owner/CEO of Red Hawk Coaching, and #1 Amazon Best-Selling Author.  For more information about coaching opportunities with Red Hawk Coaching, visit www.RedHawkCoaching.com.