If you’re not growing you’re dying.
I’m sure you’ve heard this before, and you may even be experiencing this in your life right now. I had a conversation the other day with a small business owner that had inquired about coaching services, and I thought you might find it interesting.
I spent about 30 minutes on the phone working to solve one of his current challenges in business. In that conversation, I provided a couple of solutions that would drastically improve the current status of his business. I ended the conversation with what coaching would be like for him if he decided to move forward. I knew from the conversation I could elevate his business.
Naturally, he posed the question...
“How much will it cost me?”
“What would it cost you not to coach with me?”
It is a question that tests for the willingness to grow. Are they capable of making an investment in themselves?
This person responded after I provided the cost of investment with that is too much. I began to ask some additional questions.
How many times did you eat out this week?
Answer: I eat out twice every day during the weekdays.
You seem like a coffee drinker. Do you get a coffee every morning?
Answer: I hate to admit this, but I get a Grande Pike Place roast every morning with a shot of espresso.
How many streaming apps do you pay for?
Answer: Let’s see...YouTube TV, Apple TV, HBO Max, and Disney+
Do you go out to the bar during the week with colleagues or friends?
Answer: I usually go out Fridays after work with friends.
What is your bar tab after tip for those Friday nights out?
You mentioned you’re paying $400 a month for social media ads for your business. How many leads did you get from that source of lead generation?
Answer: Funny now that I think about it, I have not had any solid leads in the last couple of months.
Do you believe you could find another $1,000 a month in miscellaneous spending that you might not be holding accountable?
Answer: I am pretty sure I could find that.
So what I’m hearing is you’re willing to spend money on all the above, yet what would happen if you made just a few changes in your spending habits, and start making the investment in your personal and business growth?
He thought about it, and said, “I just don’t see myself giving up some of those things.”
I asked one more question. Do you believe the solution I helped you with today addresses your challenge and would close you one more deal?
What if I told you the amount from closing that one piece of business is the amount of the investment to coach with me for a year? Now imagine, what if we had 40 - 50 conversations in the next 12 months where I could help you get to an answer that each time would help you uncover an additional piece of business you otherwise would have missed? A 10X or more return on your investment, right?
Answer: That would be awesome. I just don’t think it is for me at this time.
At this point, I knew this person was not ever going to be interested in growing. They could not see the value nor the return of investing in themselves first. You’ve probably heard the saying, you can lead a horse to water, but you can’t make him drink. The reality is you can if you give the horse a block of salt. In this case, I even threw in a block of salt.
Some will choose to grow, and some will not. If you are a person that seeks growth, and you can see the possibilities of what hiring a coach can do for both your life and business, let’s have a conversation. I promise not to bring salt to the conversation.
BTW - The math on the above, and would it be better spent on hiring a coach that can help you have a great life and the money you would need to support it. (I will take out the $600 a month for eating out because we all need to eat though you can probably save a little money and eat healthy by cooking at home.)
Daily Coffee Habit at Starbucks - $196 a Month
Streaming Apps - $100 a Month
Weekly Night at the Bar - $240 a Month
Social Media Ads that Don’t Work - $400 a Month
Miscellaneous Spending without Accountability - $1,000 a Month
Grand Total - $1,936 a Month
The investment in hiring a coach is much less than the spending habits listed above. The return on hiring a coach? Immense. It comes down to what is more important, and more often than not, people run away from growth because it is uncomfortable and sometimes messy, and they justify it by calling it a cost instead of what it truly is, an investment.
Those at Red Hawk Coaching get it. They are all about growth. They are invested in getting to the next level. If you want to fly with us, reach out.
Contact Coach Jeremy
Connect with Coach Jeremy Williams to learn more about how his coaching services can help you as an entrepreneur S.O.A.R. in both business and life.
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