Creating Content That Will Resonate With Your Target Market with Coach Jeremy Williams - EP0046 - Episode Drop Date: January 20th, 2023
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Welcome back. This is your host Jeremy, and welcome to the Survive Scale Soar podcast. Thank you for tuning in and I trust the content being shared is showing up to you the listener in a way that is helping you to soar in both business and life. Today I will share with you the importance of creating content that will resonate with your target market, and before we dive in...
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Let’s jump into today’s topic.
Content creation is a powerful tool for any business, large or small. It can help you reach your target market, build relationships with customers, engage with potential customers, and increase brand awareness. However, creating content that will resonate with your target market can be challenging. The key to success is to understand who your target market is and what they are looking for.
I observe that often business owners do not have an understanding of their target market, and so their approach is to attempt creating content that “reaches the masses” only to find that no one responds. That is the problem. What you offer either as a product or service is not going to appeal to everyone. With your content being too generic and “all encompassing”, those that would actually choose to do business with you are confused by your messaging and will move towards a business that clearly defines their offerings.
For example, for many years I recruited at a high level for a national real estate brokerage. I would sit across the desk from a real estate agent struggling in their business discussing their content strategy. One of my first questions was: What are you telling others that you offer as a real estate agent? I often knew what was coming, and I prepared myself for the water hose of services. The answer would be something like:
“I help home buyers, home sellers, real estate investors, commercial clients, wholesaling, relocation…and…I forgot to say, I also help people lease properties.”
As they were giving me this information, I would look at their website, bios, and social media content, and it reflected the answer they had given.
Their content messaging was that they did everything. You’ve probably heard that the “Jack of all trades is the master of none”. The content messaging was confusing and the reality is that each of the above could be its own speciality. Commercial real estate alone could be broken down into:
- Office Buildings
- Retail Spaces
- Industrial Buildings
- Multi-Family Residential Properties
- Hospitality Properties
- Healthcare Facilities
- Self-Storage Facilities
- Mixed-Use Properties
- Special-Purpose Properties
Creating content that says I help people with commercial real estate is not going to be effective. Creating content that says you are a commercial real estate agent that specializes in multi-family residential properties will be much more effective. You’ve got to know your target audience.
Before you start creating content, you need to identify your target audience. Research their interests, likes and dislikes, and what kind of content they engage with. Once you have a better understanding of your target audience, you can create content that appeals to them.
When creating content, you want to be sure that it is relevant and interesting to your target market. This can be achieved by using visuals, such as videos and photos, as well as using language that resonates with your audience. You also want to make sure that your content is engaging and encourages your audience to take action.
I see great content posted by businesses with no call to action. You should always create a hook or make the ask.
In addition to creating content that resonates with your target market, you also want to make sure that your content is consistent. This means that you should post regularly and post content that is relevant to your brand. This will help your customers recognize your brand and will help to keep them engaged.
Finally, you want to measure the success of your content. This can be done by tracking metrics such as views, likes, shares, and comments. This will help you identify what content is working for your brand and what content needs to be improved. While these metrics are important, remember all it takes is one person to be moved by your content to do business with you.
Some of my greatest results from posting content has come from posts with little engagement. Don’t get stuck on going viral.
Content creation is a powerful tool for any business. By understanding who your target market is and creating content that resonates with them, you can effectively reach and engage your customers.
So today, think about the content you’re creating. Are you creating it for you, or are you creating content for a target audience that will do business with you? Build the right content for the right audience, and watch your business grow.
If I can ever help you with your business and journey in life, visit my website at www.RedHawkCoaching.com. There at the top of the page, you will find a button that says Schedule a Complimentary Strategy Call. Click the button and select a time slot that suits you, and we can have a deeper conversation about commitment and what coaching would look like in your world.
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Until next time, be committed and onward and upward…