A Message for Real Estate Agents - Stop Overpaying for Coaching
Real estate agents need to stop overpaying for coaching. I see it everyday, and I at one time was a "cog in the wheel". The two areas I see the greatest violations is in group and one-on-one coaching.
Group coaching is typically offered in brokerages as a don't pay me now, you can pay me later type of scenario. Agents sign contracts that can range 6 - 12 months in length paying out 5% - 10% of their commissions back to the coach. Overtime this can add up to $1,000s. Brokerages behind the curtains make a very small investment into their coaches banking on the coach generating a salary through commissions collected. A self-sustaining model, that allows the broker owners to be more profitable. In other words, the cost of having a coach provided in an office is passed to the agents.
In the one-on-one coaching scenario, programs for weekly coaching can start at a $1,000 a month for a 12 month commitment. What most coaching clients don't know is that a large portion of that fee goes back to the over arching organization. I've seen as much as 60% going to the organization...not the coach...to pay salaries, creating more product, and then selling back the products to the real estate agents in the organization. Anyone in a one-on-one type scenario such as this is probably spending a lot more than the $12,000 a year to coach.
Is there a better way? The answer is yes.
In large part, that is why I launched Red Hawk Coaching in 2017. I built Red Hawk Coaching not to be based on the bias of one particular real estate brokerage rather to have a focus on the individual client. How can I help that client succeed? Not having the overhead of an organization, I have the capability to provide coaching at a fee that is not punitive to the agent. I have the flexibility of offering coaching on a month-to-month basis with no long-term contracts.
My belief is if I provide you value and you get results, you will continue to work with me. The evidence is in the satisfaction and results of my clients.
What services do I offer:
One-on-One Coaching for Real Estate Agents
One-on-One Coaching for Small Business Owners
One-on-One Coaching for Brokers/Team Leaders/Office Managers
One-on-One Coaching for Real Estate Recruiters
Customized Coaching Programs for Entire Real Estate Office - Call me at 281-387-7689 to discuss this option for your agents.
Is there a better way? Yes. Red Hawk Coaching is an agent-centric, without brokerage bias, real estate coaching company that strives to help agents and brokers soar in business and life.
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Author: Jeremy Williams is the Owner/CEO of Red Hawk Coaching, and #1 Amazon Best-Selling Author. For more information about coaching opportunities with Red Hawk Coaching, visit www.RedHawkCoaching.com.
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