This last weekend, I took my son to the 2018 Official Minecraft Community Event - Mainfaire at the NRG Center in Houston, Texas. At first I thought to myself "nerdfest", and that by attending this event with my son, it covered my responsibilities of raising him for the next year. I am a person that studies behavior and learns through observance, and what I discovered was I was smack dab in the middle of my next coaching case study. In the end, I had a greater appreciation of the "gamer" community, and I realized in the end Minecraft is one beautifully executed business.
UnspeakableGaming, his real name Nathan, currently has 4.6 million viewers. So what you need to realize is that these individuals capitalize on the number of eyeballs that view their videos, and how they capitalize is through ad placement by major companies that benefit from the marketing associated with the videos. More views, more money. His estimated net worth according to one site on the internet, and we...