What is the Importance of Blogging for Business?
What is the importance of blogging for your real estate business?
- It drives traffic to your website
- Builds relationships with your buyers and sellers
- Demonstrates your authority and thought leadership in the real estate industry
Hands down, nothing is more vital to your inbound marketing strategy. It provides more opportunities, more bang for your advertising dollar, if you will, than any other marketing effort.
What is Search Engine Optimization?
Moz.com defines it this way: “SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
- Quality of Traffic (visitors who are genuinely interested in what you offer)
- Quantity of Traffic (the right people clicking through from those search engine results pages and more of it)
- and Organic Results (traffic you don’t have to pay for)
The Importance of Blogging and SEO
There’s a whole lot to SEO, and I am no SEO expert (nor do I want to be). But blogging does wonders for a website’s traffic with the proper use of search engine optimization.
Keywords are the words you type into your Google Search box when researching a topic or interest. And blog posts provide fresh content for search engines to crawl. This is why every business should provide fresh content, relevant to their audience’s searches, on a consistent basis. Because the more content you post on your blog, the more opportunities your site has to show up in search results.
And that, my fellow entrepreneurs, is why blogging any less than once a week isn’t best for your business.
Blogging is also amazing in that it’s great for SEO with link building. Internal links to other blog posts of your own and external links to credible companies’ content are important for driving traffic to your site.
Internal links drive visitors to other pages on your website. External links lend your website online credibility because they give other sites reason to link to your website. And when other reputable sites build links that point to your site, search engines assume your site is also reputable. Reputable being the “key” word here.
What is Building Relationships?
Building relationships isn’t just making contacts, just having a list. It’s more about maintaining relationships. And you can’t be successful without the trust of the people you serve and/or work with. Blogging allows your audience to get to know, like, and trust you, therefore, build relationships with them.
The Importance of Blogging and How It Builds Relationships
When you provide answers to your visitors’ questions and solutions to their problems, you build their trust in you. They come to see you as an expert to come to over and over again (aka website traffic). And as a real estate agent, you can build relationships with your readers by blogging about everything from selling a home to the best paint to put on your walls this year.
What is Thought Leadership?
Thanks to Wikipedia, a thought leader is defined as “an individual or firm that is recognized as an authority in a specialized field and whose expertise is sough and often rewarded. Thought leaders are commonly asked to speak at public events, conferences or webinars to share their insight with a relevant audience.”
How Blogging Demonstrates Your Authority and Thought Leadership
Blogging again allows you the best way to demonstrate your authority and thought leadership in the real estate industry. In the real estate industry, you are the expert to your buyers and sellers. You share ideas, helpful tips, insights about real estate, and answers to questions buyers and sellers have.
Through blogging you provide opportunities for your audience to get to know you, relate to you, and appreciate your interest in helping them.
The Call to Action
As you can see, the importance of blogging is vital to the success of your real estate business. When you combine blogging with SEO to build relationships and get recognized as a thought leader, your website traffic increases. And that means more potential customers to convert into sales.
Are you utilizing this marvelous marketing tool in your real estate business? You won’t be the success you are meant to be without the benefits blogging gives. Put it to use every single week. Then watch your business grow.
Written by Rockin' Robin Carter
Rockin’ Robin Carter is the newest strategic partner with Red Hawk Coaching. She is a content marketing specialist for small business owners who lack the time to market their businesses through blogging and social media management. Find out how Rockin' Robin Carter, Virtual Assistant extraordinaire, can market your real estate business for you. Schedule a FREE 15-minute consultation, or call (307) 631-1867. Her email address is [email protected].
Change Your Business and Life by Hiring Jeremy Williams as a Coach Today
Are you needing to get clarity in your business? Do you feel like you're all over the place and lack focus and direction? This is exactly why you should consider hiring a business coach to provide you direction and different perspectives on your approach to building a successful business. Learn more about the one-on-one coaching opportunity offered to small businesses (include real estate agents), and group coaching specifically designed for real estate agents at Red Hawk Coaching.
Author: Jeremy Williams is the Owner/CEO of Red Hawk Coaching, a business of JPW Business Consulting LLC. For more information about coaching opportunities with Red Hawk Coaching, visit www.RedHawkCoaching.com.
Featured Blog Posts
Chris Hardin of Book Me Solid Becomes a Strategic Partner
Stop Spending Money on False Promises
Rockin' Robin Carter Virtual Assistant LLC is the Newest Strategic Partnership with Red Hawk Coaching
Date Night at White Oak Music Hall in Houston Texas with Tyler Childers
Interview with Chad Hedrick REALTOR® and Owner of Gold to Sold Group brokered by eXp Realty LLC
Three Winning Strategies to Dominate Your Farms - Register Today
Register to Watch Webinar with Chad Hedrick Owner of Gold to Sold Group Brokered by eXp Realty LLC
Joe Rodriguez Brokered by KW Platinum in Houston Texas Hires Business Coach Jeremy Williams
Chad Hedrick of Gold to Sold Brokered by eXp Realty LLC Hires Business Coach Jeremy Williams
Interview with Raquel Sanchez EXIT Lone Star Realty The Woodlands
Coach Jeremy Williams Speaks on the Importance of Making an Attempt
A #LifeSpark Conversation with Jeremy Williams and Chad Hyams
Mistakes are Opportunities | Keep Moving Forward
A Lesson in Branding by Nathan Owner of UnspeakableGaming
Veronica Gonzalez brokered by Keller Williams Realty Northeast Hires Business Coach Jeremy Williams
The Importance of Taking a Time Out - Galveston, TX Spring Break 2019
Angie Martinez Brokered by JLA Realty Hires Business Coach Jeremy Williams
Inner Circle Coaching Program Mastermind with Business Coach Jeremy Williams
Tisha Lockwood BROKER of Artisan Living Hires Business Coach Jeremy Williams
Tina Martin Brokered by Artisan Living Hires Business Coach Jeremy Williams
Implementation wins with Business Coach Jeremy Williams
Rick Raanes Texas RockStar Group brokered by eXp Realty Interviews Business Coach Jeremy Williams
Slow Your Roll with Business Coach Jeremy Williams
Level Up Your Real Estate Business by Hiring a Transaction Coordinator
What's the Jalapeno in Your Business?
Raquel Sanchez Brokered by Exit Lone Star Realty Hires Business Coach Jeremy Williams
Get a FREE 60 Minute Business Strategy Call with Coach Jeremy Williams
My Thoughts on Real Estate Brokers | Jeremy Williams CEO Red Hawk Coaching
Chatbots for Real Estate Agents with Chris Hardin Owner of Book Me Solid
Kwame Boateng Brokered by eXp Realty Hires Business Coach Jeremy Williams of Red Hawk Coaching
Business Building and Leadership Book Recommendations | Coach Jeremy Williams
Holly Whitney Branch Manager of Hometrust Mortgage in the Houston Galleria Hires Coach Jeremy Williams
31 Day Facebook Live Video Challenge Day #5 | Red Hawk Coaching
Will Schulze REALTOR® Brokered by eXp Realty LLC Hires Business Coach Jeremy Williams | Red Hawk Coaching
31 Day Facebook Live Video Challenge Day #4 | Red Hawk Coaching
Ashly Singletary REALTOR® eXp Realty LLC Texas RockStar Group Hires Business Coach Jeremy Williams
31 Day Facebook Live Video Challenge Day #3 | Red Hawk Coaching
31 Day Facebook Live Video Challenge Day #2 | Red Hawk Coaching
31 Day Facebook Live Video Challenge Day #1 | Red Hawk Coaching
Thankful for Those in Attendance of DISC Training Event at Stewart Title Kingwood Texas
Red Hawk Coaching Expands to Helping Real Estate Agents in Gulfport Mississippi
Red Hawk Coaching Jeremy Williams Interviews Financial Advisor Jonathan Turner of Turner Wealth Advisors
Jeremy Williams of Red Hawk Coaching Speaks at a Mid America Mortgage Training Event
Red Hawk Coaching Jeremy Williams Interviews REALTOR® Monica Humphrey of Keller Williams Realty Northeast
Red Hawk Coaching Jeremy Williams Interviews Voice Over Actor Mark Smeltzer of SmeltzerSounds
Red Hawk Coaching Helping 21 Businesses and 54 Individuals in the Last 60 Days
Red Hawk Coaching Partners with Stewart Title Kingwood to Teach on the DISC
Angelica and Nato Guajardo of TWFG Guajardo Insurance Provides a Testimonial | Red Hawk Coaching
Bobbie Callahan REALTOR® Callahan Real Estate Group Keller Williams Realty Northeast | Red Hawk Coaching
Red Hawk Coaching Testimonial | Kristi Hernandez Branch Manager Mid American Mortgage
Leverage | 7 Secrets of the Successful Business Person
Be Willing to Change | 7 Secrets of the Successful Business Person
Be the Turtle | 7 Secrets of the Successful Business Person
Fail Faster than Your Competition | 7 Secrets of the Successful Business Person
Stop Reading Self-Help Books | 7 Secrets of the Successful Business Person
Let People Keep Thinking You're Crazy | 7 Secrets of the Successful Business Person
Be Clear on the Reason Why Your Pursuing a Business Opportunity | 7 Secrets of the Successful Business Person
Stewart Title Kingwood Hosting Red Hawk Coaching Training Event Friday October, 12th, 2018
Red Hawk Coaching's Jeremy Williams Featured on 365 Driven Podcast on Time Management
Kristi Hernandez NMLS 246852 Makes a Move to Mid America Mortgage
Tonette Pipkins NRL Mortgage NMLS 694228 Shares Perspective on Customer Service
Travel Agent Chris Grum of Premier Custom Travel Shares on the Topic of Customer Service
Dr. Tyler Hamel Chiropractor and Nutritionist Shares the Importance of Health as a Business Owner
How Much Time Do You Have to Reach Your 2018 Personal and Business Goals
Watch the Interview with Angelica and Nato Guajardo of TWFG Insurance Hosted by Jeremy Williams
Interview with Angelica and Nato Guajardo of TWFG Guajardo Insurance - Our Journey to Success
Interview with Lindsey Smithson, Buyer's Agent with the Callahan Real Estate Group powered by Keller Williams Realty Northeast
The Power of Choice - Jeremy Williams of JPW Business Consulting LLC
Jeremy Williams JPW Business Consulting LLC Interviews Rick Raanes Texas RockStar Group Powered by eXp Realty
Effort Counts Twice - A Gritty Conversation JPW Business Consulting LLC
3 Powerful Questions that Can Change Your Life Starting Today
A RockStar Perspective on Team Building with Rick Raanes Texas RockStar Group Powered by eXp Realty
Jeremy's 30 Recommended Books for Growth-Oriented Individuals
Amazon Best Seller Tony Whatley Author of the Sidehustle Millionaire Interview
The ONE Thing Conversation with Chad Hyams Guest Speaker with Jeremy Williams JPW Business Consulting LLC
Setup for a Virtual Office | JPW Business Consulting LLC
Breakthrough the Fear with Speaker and Author Tony Whatley
Coaching Lessons Found at 2018 Minefaire in Houston, Texas
10 Things that Top Real Estate Agents Do in Their Businesses
JPW Business Consulting LLC Partners to Support Baseball for Babies
Chad Hyams is Special Guest with Jeremy Williams on May 23rd at 2:00 PM Central
Stay connected with news and updates!
Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.