Getting Back on Track: A Simple Guide for Business Owners

I recently spoke with an agent who had been a consistent producer but found themselves struggling after life threw them off course. If you’re a real estate agent in a similar situation, it can feel overwhelming to get back on track. But the first step is simpler than you might think: create a straightforward, actionable schedule.

Here’s how to start:

1. Morning Routine

Your day begins with the morning. Whether it's a cup of coffee, a walk, or some quiet reflection, establish a routine that sets a positive tone for the day. This is your foundation.

2. Gym or Physical Activity

Prioritize your health. Whether it’s a full workout or a quick session at the gym, physical activity not only boosts your energy but also sharpens your focus. It’s easier to tackle challenges when your body and mind are in sync.

3. Prospecting

Carve out a dedicated time for prospecting. Whether you’re reaching out to new leads or revisiting old ones, this is where you plant the seeds for future business. Block out time on your calendar specifically for this activity, and make it non-negotiable.

4. Follow-Up

After prospecting, shift your focus to follow-up. This is where relationships are built and maintained. Consistent follow-up ensures you stay top of mind with your clients, helping to nurture trust and loyalty.

5. Marketing

Whether it’s updating your social media, crafting a newsletter, or planning an open house, allocate time for marketing. Consistency in your marketing efforts helps keep your brand visible and relevant.

6. Appointments

Finally, ensure you have time blocked out for appointments. These are the moments when you turn prospects into clients and clients into closed deals. Be fully present during these times, as they directly impact your success.

Set One Clear Goal for Each Time Block

For each time block, set one clear goal. It could be as simple as making ten prospecting calls or scheduling three appointments. Clear, actionable goals keep you focused and provide a sense of accomplishment as you check them off.

The Key: Focus on Execution

Once your schedule is in place, the most important thing is execution. It’s easy to get lost in planning and preparation, but the real progress happens when you take action. Keep it simple—don’t overcomplicate the process.

Remember, challenges are a part of life, not just real estate. The key to overcoming them lies in taking consistent, purposeful action. Start today. Take action. The sooner you begin, the sooner you’ll find yourself back on track, ready to achieve your goals.