Create Your Disney | Build It for Them
"You don't build it for yourself. You know what people want, and you build it for them." - Walt Disney
I see business owners struggle with the concept that Walt presents in building what people want...build it for them. I believe the struggle is real because our ego can easily get in the way as a business owner. The idea that sometimes we know better. In some cases that may be the true, yet if this was your approach to business 100 percent of the time, I believe as a business owner, you will struggle.
When was the last time you asked how does your business address what the customer wants? Shift your paradigm to focus on addressing a specific need. If your business solves that problem, people will buy your service or product. Do this well, and they keep coming back, or they will send referrals. Build your business to meet them right at their specific need.
Having a customer service based business, I believe and through experience, is when your business is built for them. I believe Walt got it right when he was building his Disney.
How are you building your Disney today? Build it for them...build it for your customers and clients.